Do you still remember the countless times when you were given a month to complete an assignment, and found that one month is not enough? And since the due date is tomorrow, one night is more than enough to complete it for the next day submission?
Urgency. People feel motivated when they know time matters. What to do - Set clear goals and clear consequences if the goals are not achieved.
Empathy. People want to feel emotionally connected to what they're doing. What to do - Show employees how their work will matter to other people such as their colleagues or customers.
Innovation. In a crisis, there's no time or patience for red tape. What to do - Remove unnecessary organizational obstacles to being innovative, and get rid of the time-consuming processes that would be the first to go in a crisis.

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